As former sales and marketing executive in Corporate America, Brian Siedlecki was responsible for building sales teams and brands. He then leveraged the training and skills obtained from the consumer packaged goods industry to ultimately create and develop two highly successful place-based media programs, the Insignia POPS program and the In-Store Broadcasting Network (IBN) advertising programs. As an artist himself in college before the advent of Internet, he earned most of his money through the sale of commissioned artwork. A year ago circumstances, technology, and the time was right for him to utilize his knowledge, passion, sales and marketing skills to make his vision of an online fine art gallery and artist representation a reality for others.
Brian Siedlecki is the founder of http://TheArtGallerist.com, a virtual fine art gallery. Brian says, “We are more than just a virtual art gallery, we represent artists, and take an active role in how they market themselves online”. With three separate exhibits, one for Professionals, a second for Emerging, and a third for Student artists, the website segments artists by experience and achievement, not by talent. This ensures artists are only exhibited along side their peers, while at the same time making it easier for customers to find artwork that fits within their budget.
Another significant difference between TheArtGallerist.com and other art websites is that it is a juried website. The company has organized a group of industry professionals who are commonly interested in maintaining the quality of the artwork being presented. The jury system ensures the quality of the work being exhibited, while at the same time serving to protect the standards and reputations that the artists have worked so hard to cultivate.
The goal of TheArtGallerist.com is to provide its’ artists with the dedication and promotional commitment of large brick and mortar galleries for a fraction of the cost by utilizing state-of-the-art targeted internet advertising and SEO marketing. This exposure drives recognition, appreciation, and most importantly sales for participating artists.
Brian is also a certified inbound marketing professional and the primary writer of a blog titled “The Artists Guide to Online Sales and Marketing” (http://blog.theartgallerist.com). Brian says, “This blog allows me as a certified inbound marketing professional to provide artists and other visitors with the best practices for buying and selling original fine art online. In his blog, Brian shares valuable inbound marketing and SEO information with artists looking to leverage the Internet to grow their visibility, recognition, and online fine art sales.
