Dean Cruse is a senior-level Internet software executive with 25 years of experience leading marketing, sales, business development, product development, and fund raising efforts for business-to-business companies ranging in size from startups to Global 2000 organizations.
Having now served as the top marketing and sales executive for six different companies, Dean has consistently and successfully led the launch of new products and markets for organizations in the financial services, government, consumer Internet, SMB retail, open source development, and energy markets.
Dean has extensive background in traditional enterprise and Internet software product marketing, product management, public relations, demand generation, database marketing, sales, and business development. In recent years, he has developed substantial skills in modern technology marketing practices including brand building through online community, social media and networking technologies, search engine optimization (SEO), search engine marketing (SEM), web analytics, and blog marketing. He has also built and run direct, inside and Internet sales models and teams.
Dean has also established relationships with the venture capital community and has been instrumental in raising over US$30 million in venture funding for his various companies. He has led the marketing efforts behind one successful IPO and the sale of three companies.
