Professors

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Chris Brogan

Chris Brogan, New Marketing Labs

Chris Brogan is a ten year veteran of using social media and both web and mobile technologies to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at chrisbrogan.com, a blog in the top 10 of the Advertising Age Power150, and in the top 100 on Technorati.

Brian Carroll

Brian Carroll, InTouch

Carroll is the CEO of InTouch and the author of Lead Generation for the Complex Sale. Caroll’s B2B Lead Generation Blog was named the Best B2B Marketing Blog by MarketingSherpa readers and is read by thousands each week. He has been profiled and is regularly quoted in publications such as Business Week, BtoB Magazine, Selling Power, The Wall Street Journal, CMO Magazine, Target Marketing, Inc. magazine, Marketing News, DM News, Marketing Profs, MarketingSherpa, Software CEO, and Rain Today.

Mack Collier

Mack Collier, MarketingProfs

Mack Collier is a social media consultant, trainer and speaker. He has
been actively immersed in social media since 2005. His social media 'homebase' is The Viral
Garden, which in 2 years time Mack has grown into an influential
marketing/social media blog with a monthly readership of over 125,000.
He is also a frequent contributor to the website Marketing Profs, as
well as the marketing blog Daily Fix, and small business blog Search Engine Guide.

Todd Defren

Todd Defren, SHIFT Communications

Todd is a principal at SHIFT Communications, an agency that handles PR and social media campaigns for tech companies and consumer products. He created the Social Media News Release template in 2006 and also debuted a Social Media Newsroom template in 2007. Industry reactions range from BusinessWeek and AdWeek to hundreds of blog posts; these can be tracked at http://del.icio.us/SHIFT.Communications. He has spoken re: social media at venues such as The Conference Board, the NewComm Forum and at PRSA events, as well as guest lectures at college classes on occasion. He writes about social media and Public Relations PR-Squared.com. You can follow Todd on Twitter @tdefren.

Rand Fiskin

Rand Fishkin, SEOmoz

Rand Fishkin is the CEO & Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources & community. In 2009, he was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek, and has been written about it in the Seattle Times, Newsweek and the NY Times among others. Rand has keynoted conferences on search from Sydney to Reykjavik, Montreal to Munich and spoken at dozens of shows around the world. He's particularly passionate about the SEOmoz blog, read by more than 35,000 search professionals each day. In his miniscule spare time, Rand enjoys the company of his amazing wife, Geraldine.

Laura Fitton

Laura Fitton, Pistachio Consulting, Twitter for Dummies

Laura “@Pistachio” Fitton, author of Twitter for Dummies, consults major brands o intelligent and productive business uses of emergent technologies like Twitter. Laura’s innovative use of social media has gotten the attention of the top minds in technology, as profiled by Naked Conversations author Shel Israel for his Global Survey. Her work is featured in five books published in 2008 including Seth Godin’s Tribes, Liz Lynch’s Smart Networking, Paul Gillin’s Secrets of Social Media Marketing, and Julio Ojeda’s Twitter Means Business. She speaks on business use of microsharing for private clients and at technology conferences. Guest lectures on social media and Twitter for Business include Harvard Business School, Bentley College, Clemson and Emerson.

Eric Groves

Eric Groves, Constant Contact

Eric has been with Constant Contact® since January 2001 and built the sales and business development departments from the ground up, helping propel Constant Contact's growth to more than 250,000 customers today. Eric developed Constant Contact’s Power of Relationships Program, an educational outreach program for small businesses, associations, and nonprofits offered globally by Constant Contact via live seminars and online webinars. Eric is also a frequent speaker across the country and has addressed thousands of attendees on behalf of the Small Business Administration, US Chamber of Commerce, Association of Small Business Development Centers, and many other industry organizations.

Ann Handley

Ann Handley, MarketingProfs

Ann Handley is an 12-year veteran of creating and managing digital content to build relationships for organizations and individuals. Ann is the Chief Content Officer of MarketingProfs (www.marketingprofs.com), which provides strategic and tactical marketing know-how for business professionals through a full range of online media. Ann is a frequent speaker about marketing, social media, and content. She is also a writer who blogs at the MarketingProfs Daily Fix, the Huffington Post, Mashable () and her acclaimed personal blog, Annarchy. On Twitter, she’s @marketingprofs.

Jeanne Hopkins

Jeanne Hopkins, MarketingExperiments

As Chief Marketing Officer for MECLABS Group, Jeanne oversees all of the MarketingExperiments, MarketingSherpa and InTouch marketing programs. Prior to joining MECLABS Group in late 2007, Jeanne had been Senior Director of Marketing Programs and Communications at Symmetricom, a manufacturer of timing technology products for the telecommunications, government and IT markets. Jeanne has 20 years of senior-level management experience with B2B and B2C companies in both sales and marketing positions. She has also worked for LEGO Systems, Hasbro, Milton Bradley, and several other toy companies.  Jeanne has taught under-grad and graduate-level marketing courses and is accredited by the PRSA, eMarketing Association, and Association of Strategic Alliance Professionals. 

Avinash Kaushik

Avinash Kaushik, Google, Web Analytics 2.0

Avinash Kaushik is the author of the recently published book Web Analytics: An Hour A Day. He is also the Analytics Evangelist for Google and the co-founder of Market Motive Inc.

Avinash works with some of the largest companies in the world to help them evolve their online marketing and analytics strategies to become data driven and customer centric organizations. He recently received the 2009 Statistical Advocate of the Year award from the American Statistical Association.

He is also a frequent speaker at industry conferences in the US and Europe, such as Ad-Tech, Monaco Media Forum, iCitizen, and SES, as well as at major Universities, such as Stanford, University of Virginia and University of Utah.

You'll find Avinash's web analytics blog, Occam's Razor at http://www.kaushik.net

Lee Odden

Lee Odden, TopRank Online Marketing

Lee Odden is the CEO of TopRank Online Marketing, an industry leader in strategic internet marketing consulting, training and implementation services. TopRank provides a holistic mix of online marketing expertise including: search engine and social media marketing, blogging and online public relations. Advertising Age has ranked TopRank’s Online Marketing Blog as one of the top marketing blogs on the web. As a speaker and a trainer, Odden was selected to develop content for the DMA Search Engine Marketing Certification Advanced Course, develop and present the DMA’s first workshop on Social Media Marketing and regularly presents at: DMA, PRSA, Search Engine Strategies, WebmasterWorld Pubcon and the Media Relations Summit.

David Meerman Scott

David Meerman Scott, New Rules of Marketing & PR

David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of the hit new book World Wide Rave. His previous book, New Rules of Marketing & PR is an award-winning BusinessWeek bestseller and is being published in 24 languages.

He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies.

David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over thirty countries on four continents.

Marshall Sponder Marshall Sponder, Monster.com, Web Analytics Association for Social Media

Marshall Sponder is a Senior Web Analyst for a large IT Services company based in the Northeast and a Artist who maintains his own Search Engine Marketing Consultancy with B2B and B2C clients.

Marshall's blog, www.WebMetricsGuru.com is considered an influential blog on Web Metrics in the analytics community. Marshall also writes ArtNewYorkCity.com which covers the New York Art world along with his own art and is a chat moderator for Search Engine Workshops and World Resource Center.

Marshall's  Interests are: Web Analytics, Social Media Art, Technology and Wine.

Elyse Tager

Elyse Tager, Silicon Valley American Marketing Association

Elyse Tager is founder and principal of Elymedia, a media strategy and buying agency providing services in traditional, online and social media marketing and has worked with many of the world’s most recognizable brands from Microsoft to PowerBar. She is the SVAMA Morning Forum Manager for Social Media Marketing, is a frequent speaker on all things Web 2.0, is a past columnist for ClickZ a contributor to NetworkWorld’s marketing e-newsletter, a blogger at Elymediafrenzy, Twitter fanatic, and Social media evangelist.  Her Twitter handle is @ElyseTager.

Gary Vaynerchuk Gary Vaynerchuk, Wine Library TV, Crush It!

Gary Vaynerchuk has captured national attention as a businessman and Internet celebrity. Gary's fame can be attributed to his pioneering, multi-faceted approach to personal branding and business building.

Gary leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. As his viewership swelled to over 80,000 a day, doors opened to a book deal, several national TV appearances, and a flurry of speaking engagements around the world. Gary’s dual identity as both business guru and wine guy has made him the “Social Media Sommelier.”

Along with being the keynote speaker at Web 2.0 and SXSW, Gary has also had multiple TV appearances on national televsion shows including The Today Show, Late Night with Conan O’Brien and The Ellen Degeneres Show. Gary's newest book Crush It! launches mid October.

Mike Volpe Mike Volpe, HubSpot.com

Mike Volpe is VP of Inbound Marketing at HubSpot, an Internet marketing software startup, where he leads the company's lead generation and branding strategy through inbound marketing, including blogging, search engine optimization, video marketing, and social media.  Since Mike joined HubSpot, the company has grown from about a dozen beta customers to over 1,200 customers, from 5 employees to 75 employees, and raised $17 million of venture capital in two rounds of financing.

Mike is a cutting-edge B2B inbound marketer who ranks in the top 0.1% of all users on Twitter (@mvolpe) with over 7,500 followers, and speaks at numerous conferences including Inbound Marketing Summit, SEM for SMB Conference, MITX, Worldcom PR Conference, AMA Albany, NEDMA Conference, Boston University PRSSA and Harvard Business School Marketing Conference.  Mike also hosts a weekly live marketing video podcast HubSpot TV and blogs frequently.


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