IMU | Classes | Professors | Student Tools | IMU Badges | Partners | Student Bulletin Board | Certification
Professor: Mitch Joel, author of Six Pixels of Separation Date: January 26, 2010 at 1:00pm ET
In this class, Mitch will review all the components of Inbound Marketing. He will touch upon New Media, Consumer Generated Content and Social Media, and how these marketing touch points are helping develop consumers out of conversations.
Professor: Paula Berg, Southwest Airlines, Linhart PR Date: January 27, 2010 at 1:00pm ET
After 10 years working at Southwest Airlines as the company's Manager of Emerging Media, Paula has extensive experience in how to manage a large company's online brand. This case-study driven class will present different lessons in how big businesses can use social media effectively.