IMU welcomes college and university professors who are providing students with internet and online marketing skills to download and use any of the material from IMU, including the documents below.
The 11 documents include in-depth overviews of each component of inbound marketing, discussion and essay questions, student activities and a list of additional resources for continued learning. There is also a selection of original case studies on businesses who have adopted different inbound marketing techniques into their strategy, including a discussion of their results. The materials are by Inbound Marketing University, a free internet marketing training and certification program.
The following are 3-4 page documents that explain the principles in depth.
Below are original case studies of inbound marketing struggles and successes.
IMU is offering professors and students 150-day access to the HubSpot marketing software.
Through the software, students can practice blogging, social media, website building, and analyzing results.
Request to use HubSpot in your class.