Classroom Materials for Professors and Students
IMU welcomes college and university professors who are providing students with internet and online marketing skills to download and use any of the material from IMU, including the documents below.
The 11 documents include in-depth overviews of each component of inbound marketing, discussion and essay questions, student activities and a list of additional resources for continued learning. There is also a selection of original case studies on businesses who have adopted different inbound marketing techniques into their strategy, including a discussion of their results. The materials are by Inbound Marketing University, a free internet marketing training and certification program.
Principle Overviews
The following are 3-4 page documents that explain the principles in depth.
Inbound Marketing & the Next Phase of Marketing on the Web
How to Blog Effectively for Business
How to Implement SEO to Improve Search Traffic
Building Social Media Communities for Business Growth
Converting Leads Through Website Calls-to-Action and Landing Pages
Lead Nurturing Through Email Marketing
Measuring Online Marketing Success
Inbound Marketing Case Studies
Below are original case studies of inbound marketing struggles and successes.
River Pools and Spas: Blogging for Sustainable Business Growth
Orchestra LLC: Success Using Social Media
Immigration Law Firm | GUCL: Updating Traditional Marketing and Combining SEO to Broaden Reach
Professor Tools: Class Activities and Student Projects
Suggested Student and Class Activities
Complete Inbound Marketing Classroom Materials (.zip)
Student Access to HubSpot Marketing Software
IMU is offering professors and students 150-day access to the HubSpot marketing software.
Through the software, students can practice blogging, social media, website building, and analyzing results.
Request to use HubSpot in your class.