Inbound Marketing University

Professor: Jeanne Hopkins (Tweet your professor!)
Organization: Marketing Experiments, HubSpot

Reading Assignment
Lead Conversion Overview: Converting Leads Through Website Calls-to-Action and Landing Pages

Homework Assignment
Take a screenshot of one of your website's landing pages. Write a blog article about the changes could you make to decrease
friction and increase conversion.

<object id="flashObj" width="486" height="412" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,47,0"><param name="movie" value="http://c.brightcove.com/services/viewer/federated_f9/73409567001?isVid=1" /><param name="bgcolor" value="#FFFFFF" /><param name="flashVars" value="@videoPlayer=85539345001&playerID=73409567001&domain=embed&dynamicStreaming=true" /><param name="base" value="http://admin.brightcove.com" /><param name="seamlesstabbing" value="false" /><param name="allowFullScreen" value="true" /><param name="swLiveConnect" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://c.brightcove.com/services/viewer/federated_f9/73409567001?isVid=1" bgcolor="#FFFFFF" flashVars="@videoPlayer=85539345001&playerID=73409567001&domain=embed&dynamicStreaming=true" base="http://admin.brightcove.com" name="flashObj" width="486" height="412" seamlesstabbing="false" type="application/x-shockwave-flash" allowFullScreen="true" swLiveConnect="true" allowScriptAccess="always" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></object><p><a href="http://bit.ly/bs9KeR">Calls to Action and Landing Page Best Practices (CV101)</a>
(Copy the code above to include the video in your article.)

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