Inbound Marketing University

Professors: Avinash Kaushik (Tweet your professor!)
Organization: Google (author of Web Analytics 2.0)

Reading Assignment
Analytics Overview: Measuring Online Marketing Success

Homework Assignment
Review three analytical tools. What important web and marketing metrics can you measure with those tools?

<object id="flashObj" width="486" height="412" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,47,0"><param name="movie" value="http://c.brightcove.com/services/viewer/federated_f9/73409567001?isVid=1" /><param name="bgcolor" value="#FFFFFF" /><param name="flashVars" value="@videoPlayer=85527875001&playerID=73409567001&domain=embed&dynamicStreaming=true" /><param name="base" value="http://admin.brightcove.com" /><param name="seamlesstabbing" value="false" /><param name="allowFullScreen" value="true" /><param name="swLiveConnect" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://c.brightcove.com/services/viewer/federated_f9/73409567001?isVid=1" bgcolor="#FFFFFF" flashVars="@videoPlayer=85527875001&playerID=73409567001&domain=embed&dynamicStreaming=true" base="http://admin.brightcove.com" name="flashObj" width="486" height="412" seamlesstabbing="false" type="application/x-shockwave-flash" allowFullScreen="true" swLiveConnect="true" allowScriptAccess="always" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></object><p><a href="http://bit.ly/bYhKad">Advanced Marketing Analytics (AZ501)</a>

>> View next class: Passion-Inspired Video & Other Creative Content (GF502)
>> View all classes

Click here to download classes to your computer.