Remember the “good old days,” when customers were banging down your door, and all you had to do was open it? Very few businesses these days are enjoying that luxury.
There is one upside for the consumer, however.
Customer service is back with a vengeance. The current economic climate calls for a return to the basics of getting and retaining customers. Whether you’re selling a product or service, whether you sell to business or consumers, high- or low-tech, some ideals are universal.

It’s an odd dynamic I see in play today - in today’s ever connected environment marketers tell me they feel even more removed from direct customer interaction.

As a former sale person, I used to schedule “ride-along” time with my sales team just to get out on sales calls and hear how we position ourselves in front of the customer, how that message lands on the customer and more importantly what the customer is saying in reaction to how we are positioned.