"Attracting local search traffic is much easier than optimizing a Web site for a national or international audience," says Pamela Swingley of Savvy Internet Marketing in Orinda, Calif. "Local search is starting to really heat up."
There are three key elements you'll need to focus on: content, search-engine rankings and design.
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Hi All (and hopefully Jeanne Hopkins),
I tweeted a question to Jeanne to get her thoughts on Googles Website Optimizer in general. She put on an excellent presentation.
My reason for asking is exaclty what she was speaking to, time crunched staff with more to do and less to do it with.
I have worked w/GWO and feel it's a very big timesaver, but I do not have a lot of experience or exposure to other actual tools to help in A/B or multivarite testing. A lot of what she was talking about seemed like it was manual.
