2009’s crop of top viral video advertisements show us that people are willing to embrace a host of creative approaches on the social video Web, from beguiling mini-films, to user-generated advocacy, to YouTube (YouTube) celebrity endorsers, to elaborate commercial-grade productions. That’s good news for creators.
Read more »The 10 Most Innovative Viral Video Ads of 2009
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Online Videos Capturing More Viewing Time
http://www.dmnews.com –
People are spending more time watching videos online. According to the Nielsen Online VideoCensus, the time per viewer spent looking at videos online jumped 49% in May 2009 compared to May 2008.
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Webinar Question
Posted June 10th, 2009 by Karl Stromberg
Do you guys have any recommendations on qualifying and justifying the cost of producing online video to wary customers? Clearly web video is the direction online marketing is heading, but people seem a little nervous about spending the money to get a quality professional video on their website. Any advice or recommendations on quantifying the ROI of online video to customers would be extremely beneficial as well. Thank you.
IAB: Internet advertising drops by 5% in Q1 2009
http://www.dmnews.com –
In the first quarter of 2009, Internet advertising dropped 5%, to $5.5 billion, when compared to the same quarter last year, according to the Internet Advertising Revenue Report commissioned by the Interactive Advertising Bureau (IAB) and conducted by the New Media Group of PricewaterhouseCoopers.
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Free Scholarship To A Social Media For New StartUp Businesses Workshop
http://www.krishnade.com –
If you are in Ireland and are a new business wanting to explore social media to build visibility, reputation and profits of your business as part of your marketing strategy, you might be interested in applying for this scholarship (free pass) for a one day social media workshop taking place on 13 June 2009 in Limerick.
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