Search marketing should be a top priority for organizations in any industry. But B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs . Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. Therefore, B2B marketers must think a bit differently in terms of target keywords, online content and link building.
Read more »Do URL Shorteners hurt your link building efforts?
Posted April 23rd, 2010 by melaniesimmons
I am just starting link building efforts on our site. Do URL Shorteners hurt my link building efforts? I use Twitter a lot and have to shorten the URL's. Also, I like to shorten them to remove tracking codes that I want to embed in the URL. Please advise.
B2B Search Marketing: 5 Must-Read Tips
http://www.toprankblog.com –
Category: Marketing Strategy Tags:
SEOmoz | What Makes a Link Worthy Post - Part 1
http://www.seomoz.org –
I was recently inspired by a post by MikeTek, Examining the Top 150 In-Linked Posts at SEOmoz. While the information was very informative, it was taken from a limited sample of the over 3,800 post on SEOmoz. Along with the small sample size, the data was not proportional to other categories and posts.
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Category: Search Engine Optimization Tags:
How to Develop an SEO Link Building Strategy That Delivers the Goods
http://www.winningtheweb.com –
Links are king when it comes to SEO. Search engines view links as votes for a site and the higher the quantity and quality of links your site has, the better your chances of ranking for related keywords in the search results (Google, Yahoo, Bing). If you know anything about SEO, you’re probably sitting there saying, “no duh”.
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Category: Search Engine Optimization Tags:
Find Follow Links in your Social Networks
http://www.lyntonlabs.com –
When you add your website to most social networking sites, the link is defined as nofollow, so your website does not get search engine credit for the link. Today's post from SEOmoz lists some unexpected places where you can get some powerful followed link juice back to your site.
Read more »Category: Search Engine Optimization Tags:
10 Tips for Commenting on Blogs
http://www.kherize5.com –
Improve your blog comment techniques to be valuable and credible with these 10 tips
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Category: Blogging Tags:
A Case Study: Using Contests To Build Links
http://searchengineland.com –
It’s common knowledge that certain markets are harder to build links for than others. For the most, part highly competitive industries are tough because they’ve been worked to death, but less competitive markets can also be difficult because of the demographic behind them. Such was the case for a client we took on awhile back in the financial services industry...
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Category: Search Engine Optimization Tags:
Posting blog content to social networking sites - Do I include the url of my blog or business domain...or both?
Posted August 18th, 2009 by Aaron
I have just compiled a list that I feel my target audience will find useful on my blog - www.continuingeducationjournal.com
Next of course, I want to let the world know its there. In my posting the link elsewhere, does anyone have any recomendations about how to link back?
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Heres a link to my post
Blog post
Aaron
www.continuingeducationjournal.com
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Suggestions for scheduled tweets and other social networks
Posted August 14th, 2009 by Aaron
My company sells professional continuing eduation, online nationwide and in the classroom in North Carolina and South Carolina. Our classroom events take place nearly every day and I woke up this morning thinking it would be a great idea to tweet this taking place. My reservation is in lieu of the need for consistency..
How can I obtain inbound links even though my site doesn't have any 'weight'
Posted August 10th, 2009 by Aaron
(1 vote)
Hi,
I am just starting in my efforts to promote my site and understand the importance of a strong and ongoing link building campaign. In that spirit, I am curious to get some insight on how to build such, whereas since I am so new, I really cannot offer a lot of 'weight' or 'seo credit' in return.
Any help is a great big help!
Many thanks,
Aaron