After bogging down in the recession, Internet advertising is regaining the momentum that has made it the decade's most disruptive marketing machine.
These signs of an online revival are emerging even while advertising in print and broadcasts remain in a slump that has triggered mass layoffs, pay cuts and other upheaval.
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Getting noticed online has proven to be easier given the many marketing methods that are available. With a combination of two or more strategies, marketing has stepped from being long hours in a conference room to discuss the next step to more dynamic approaches that involve creativity to reach the mass. Whether you have a small blog or are the proud owner of a renowned website, reaching your market segment with SEO, viral, video or print marketing can attend to just about any needs.
Read more »These days, the tech-savvy small business is using search engine optimization to steer customers to its home page. But once those online visitors land, how do you get them to buy? Sure, you can pay a lot for site analytics that give you insights into those potential customers' shopping habits. But small-business owners now have a variety of simple yet effective tools to tempt visitors into opening their wallets.
Here are the three best ways to convert Web traffic into sales:
Read more »Customer testimonials can help tap into all of these buying behaviors and they’re much more effective than sales copy because they’re coming from an outside, presumably unbiased, source. Testimonials are worth their weight in gold! Here’s how and where to use them to their fullest.
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