Estimating how effective social marketing is, seems less of a science than most may want or believe but there is a clear need to quantify the effect of this type of promotion. A social media consultancy startup, Vitrue, has come up with some actual numbers to help brands that have a Facebook presence.
Read more »Getting found in Virginia: Governor-elect Bob McDonnell
Posted November 12th, 2009 by PatriotGamesMedia
Superior on-line strategy and execution apparently served Bob McDonnell well. As the attached article indicates, his campaign successfully applied the tactics of inbound-marketing and scored an impressive victory. Among them: his website, Google advertising, and superior use of social-media tools like Facebook. This effort obviously builds upon the 2008 campaign of Barack Obama. 2004 seems so far ago.
Brand Facebook Pages May Be More Popular than Believed
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