Many B2B websites are just a “blow-horn” for their products and services with no meaningful calls to action, or limited opportunity to engage (if any). The reality is most B2B prospects want to get to know a business before they call them or fill out a form. They want to check you out first. And, the way to allow them to check you out is through great content! In this podcast interview with Kim Albee, she discusses how she took risk to launch her business through great content.

Nadine never had a budget to market her book. She doesn’t have a warehouse of books to send out for promotion. But, Nadine does have a warehouse full of passion. She started her marketing plan with a 3 minute video, which serves as a trailer about the book which she posted on YouTube. Then, she searched for videos on YouTube for “pet memorial” and found people offering tributes to a pet which had recently died...

Social media marketing is like flying an airplane. The sophisticated cockpit constantly calculates the extent to which the plan has shifted from its course route and makes the necessary adjustment to get the plane back on its course. In social media marketing, you must similarly be tracking and interpreting in order to know when and how much you must adjust your content strategy and your tactics to stay on course.

Bernie Borges conducts a podcast interview with Brian Halligan, CEO of HubSpot and co-author of the new book Inbound Marketing. Halligan discusses why now is the time for marketers to embrace inbound marketing.

One of the success stories in my book, Marketing 2.0 is about Brent Britton. Not too many lawyers use the social web. If you ask most law firms “why don’t you use social media” most will say “that’s not where we get our clients.” But, Brent’s use of the web has been second nature. I give Brent a lot of credit for his personal branding. I asked Brent how he does it while being part of a law firm and complying with strict industry regulations.