Social media marketing and the businesses that utilize it have become more sophisticated. More small businesses are beginning to understand how to best leverage online tools to build a community and recognize that engagement and interaction are the foundations of social marketing, but most don’t know what’s next.

I've been planning to publish this story for quite some time. I'm happy to be finally sharing it with you.

This is a personal story on how I was able to use leverage in creating an awesome logo for my brand 'on the cheap.' Don't confuse 'cheap' with low quality, I mean 'cheap' as in 'inexpensive.'

As a small business owner does your personal brand conflict with your business brand?

Branding identifies what customers can expect from your company in terms of products or services by differentiating you from your competitors