An aggregated list of articles, tools, and resources that we've put on our blog over the past year. Articles are placed into categories for SEO, Online Advertising, Gathering Data, Blogging, and Social Media
Read more »Our Favorite Internet Marketing Tools and Resources
http://www.newmediacampaigns.com –
Category: General Marketing Tags:
Lower CPC and better Google Ad Location: the key is the Quality Score
http://www.newmediacampaigns.com –
Google Adwords uses a metric called 'Quality Score' to measure the relevance of your ad to each keyword search you're hoping to appear on. The Quality Score is what differentiates buying an ad on Google from buying an ad in an auction. It punishes shady advertisers and rewards relevant and appropriate ad campaigns.
Read more »Category: Advertising Tags: