There’s a “new” form of online marketing that’s gotten some press over the last year or two. It’s called “behavioral targeting.”
Behavioral targeting is the technique of targeting consumers based on their behavior online, rather than by simply the contents of pages they visit, or demographic attributes of the prospect.
Traditional brick and mortar giants like Best Buy, and especially by pure web companies like Yahoo are utilizing the concept of behavioral targeting.
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Facebook’s “in-house sociologist” Cameron Marlow noted that an average man—one with 120 friends—generally responds to the postings of only seven of those friends. This is consistent with Dunbar's number, the theoretical cognitive limit to the number (150) of people with whom one can maintain stable social relationships. "How can social media mavens move beyond the 5-10% that seems to be the human threshold for meaningful interaction?" asks Kari Dunn Saratovsky of Social Citizens.
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