We love examples of companies doing the right things when it comes to leveraging social media for B2B marketing and communications. We are also interested in new high tech company examples being used to represent B2B social media. We are are going to take a look at Autodesk, a CAD software companies that develops many different design software products used by a variety of design professionals.

One of the many goals of B2B marketing is to continuously forge better customer relationship. We have invited B2B Experts to shed light on the following question: "What is your one tip on how B2B marketers should forge customer relationships by providing compelling content? Please focus on prospect presale engagement". Read on to get their insights.

A common lead generation practice using B2B inbound marketing includes offering white papers, demos, trial software, or other content assets in exchange for registration information. The problem is that many marketers immediately turn these form registrations (aka web inquiries) over to the sales team as "leads."

ROI from Blogging for B2B Marketing. Good stats, charts, stories.