There’s a “new” form of online marketing that’s gotten some press over the last year or two. It’s called “behavioral targeting.”
Behavioral targeting is the technique of targeting consumers based on their behavior online, rather than by simply the contents of pages they visit, or demographic attributes of the prospect.
Traditional brick and mortar giants like Best Buy, and especially by pure web companies like Yahoo are utilizing the concept of behavioral targeting.
Read more »
The search landscape is changing significantly this morning, and SEOs of all stripes need to pay close attention. I'm going to do my best to summarize the impact of these changes.
Read more »
With all the hype and vast advertising campaign on behalf of Microsoft’s new Bing search engine, there is speculation that Bing could be the biggest competition that search engine giant Google has seen to date. Yahoo search is also in the mix, but it is not as big of a competitor in the search market. Other Web 2.0 services could fall into this realm as well, such as Twitter and Facebook, but they both provide user generated content in a more recent state.
Read more »
In a bid to draw the business of small, brick-and-mortar companies, Yahoo launched a self-service platform called My Display Ads.
Read more »