If you're just learning about inbound marketing, there is a lot of information available. Here is brief video introduction to inbound marketing.
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Baby Got Leads
HubSpot's song and music video about rapping marketer, Sir Convert-A-Lot and his obsession with lead conversion and inbound marketing. Original lyrics sung to Sir Mix-A-Lots Baby Got Back.
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Video: Enlightened Stupid Marketer
This educational video helps you understand the mind of a marketer, and what shapes our decision making, workplace behavior and marketing mix. Can you become a marketer, or are they born? Find the answer you've long sought.
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Is Blogging Replacing The Resume?
In the context of getting hired in Sales or Marketing: Does having a blog compliment a resume or possibly increase the chance of getting a job? With reader poll.
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Interview with Brian Halligan on Inbound Marketing
Bernie Borges conducts a podcast interview with Brian Halligan, CEO of HubSpot and co-author of the new book Inbound Marketing. Halligan discusses why now is the time for marketers to embrace inbound marketing.
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9 Worst Social Media Fails of 2009
Most of the time we look at what works in social media but sometimes its a good idea to look at what does not work in social media. A good compilation from mediphyter from ZDNet.
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Google: stop wasting your time on meta tags
Are you still using the keywords meta tag? Or are you stuffing your description meta tags in hopes that it will help your rankings?If so, Google has a reminder for you: you're wasting your time.
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Marketing 2.0: Bridging the Gap between Sellers & Buyers
Marketing 2.0 is a mindset. There is a gap between sellers and buyers. Sellers must engage buyers through content strategies and relationship building both online and offline. Marketing 2.0 is a new book for SMBs seeking guidance on building a contemporary marketing strategy using inbound/social media marketing techniques. Foreword written by Mike Volpe, V.P. Inbound Marketing, HubSpot.
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Online Marketing for Lawyers & Attorneys
What some firms may or may not know is that kicking your website into gear to be more interactive, more search friendly, and more indexable isn’t that difficult. Making small improvements to your site can really help and potentially lead to new business. The following are five simple ways in which you can bolster your firm’s online presence...
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Why WordPress SEO Themes Aren't
Original Title "A Geeky Look & Some Simple Solutions To Achieving First Link Priority & Referential Integrity With WordPress (Or Why WordPress SEO Themes Aren't)"
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Make Your LinkedIn Public Profile Sell For You
Using Linkedin to make the right impression, as people browse profiles.
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How Do You Convert Old Media Marketing to New Media Marketing?
Many traditional, "old media" marketing strategies are still in use: Print advertising, telemarketing, direct mail, tradeshows. How do you integrate old media with new media for best lead generation results?
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Old School Meets New School in Social Media Strategy Development
In this excerpt from Bernie Borges' book, Marketing 2.0, Bernie offers marketers advice on how to do proper planning to develop a social media marketing strategy. Old school meets new school when marketers do their homework through research to identify a content strategy and how to use tools such as blogs and social networks to execute a social media strategy.
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A Review of HubSpot's New Book: Inbound Marketing
I reviewed the new book Inbound Marketing: Get Found Using Google, Social Media and Blogs. Even though I haven't read the book yet, it's a "no-brainer" for me to endorse this book because of the credibility of the co-authors, Brian Halligan and Dharmesh Shah. The TOC is enough for me. But, I will read it cover to cover.
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A Lesson in Personal Branding: Brent Britton, Attorney 2.0
One of the success stories in my book, Marketing 2.0 is about Brent Britton. Not too many lawyers use the social web. If you ask most law firms “why don’t you use social media” most will say “that’s not where we get our clients.” But, Brent’s use of the web has been second nature. I give Brent a lot of credit for his personal branding. I asked Brent how he does it while being part of a law firm and complying with strict industry regulations.
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7 Considerations for Tracking Social Media Success
With more and more marketers jumping onto the social media bandwagon, a lot of questions come up. Is it possible to track metrics and ROI?
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Driving Organic Traffic from Search Engines
Before looking at the site any deeper, it was obvious to me that they needed more content. All types of content. And a whole lot more pages. This is what motivated me to tweet this morning on Twitter an SEO tip:
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With organic search, content and inbound linking is king
While the benefits of pay-per-click search marketing are well known, the current economy is forcing marketers to take a closer look at the “free” kind of search marketing, better known as search engine optimization.
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Who Uses Social Networks and What Are They Like? (Part 1)
A new study by Anderson Analytics looks into the demographics and psychographics of social networking users on Facebook, MySpace, Twitter, and LinkedIn with a goal of providing marketers with information about users' interests and buying habits as related to their network of choice. The end result is a detailed look at the profiles and habits of social networking users on the web today.
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CoTweet Now in Public Beta
You may know CoTweet as the Twitter CRM tool used by BestBuy, JetBlue, and Ford, and if you’re a business Twitter user with multiple people managing multiple accounts, then you’ve probably been dying to try it.
Now you can. Today CoTweet, formerly open to just a select group of companies, is announcing its public beta launch, which means you can have immediate access to the same business-centric tools for Twitter account and tweet management as the big brands.
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