Inbound Marketing University

Channel V Media unites brands with their audiences, wherever they may be, through a custom mix of media and marketing programs. Our work addresses perennial needs (user experience, content creation and lead generation) and emerging ones (social media, web strategy and audience generation). We're also a likeable bunch with hyper-developed work ethics and an abundance of smarts, wit and charm.

Web Strategy, Design & Development
We work with both b-to-b and b-to-c clients—two groups that often have dissimilar goals. While BtoB clients are generally looking to attract new leads with educational content strategies, BtoC clients are often either trying to create buzz amongst core audiences in order to generate demand from retailers, or they’re selling directly to consumers with an e-commerce site. We’re capable of helping out with all of the above.

• Graphic design
• Brand development
• Programming & Development
• Messaging
• Online Content & Content strategy (see below)
• e-commerce solutions

Content & Copywriting
It’s not enough to get visitors to your site or to have customers open your emails—it’s essential that you offer value once you’ve caught their attention. After all, what’s the point of investing in visibility if you have nothing to offer once you get it?

Here at CVM, we have a deep respect for editorial content and its profound ability to engage and influence both consumers and press. Not only can we create custom copy, but our staff is composed of inbound marketing junkies and familiar with organic search methodology.

Let us help you create content-based resources that will attract, educate and engage your audiences:

• Online content
• E-books & White papers
• Newsletters
• Case studies
• Marketing collateral
• Webinars
• Op-eds
• More…

e-books & White Papers
e-books and white papers not only convey your expertise and overall confidence in your work; they’re actually helpful to your audience and act as a tool that will help you attract leads. While both work to establish the writer as an expert, and both are informative with the potential to go viral, they speak to audiences differently. Your choice of medium should be shaped by the audience you’re trying to reach and what version will likely be more fitting for them.

• Digital and/or downloadable (PDF)
• Data gathering (interviews, research, aggregating existing content)
• Copywriting/Copyediting
• Design

Social Media & Online Strategy
You know you need social media to extend your reach, but you have no idea how to use it strategically. Furthermore, you don’t know which of the seemingly millions of platforms out there make the most sense for your needs. What you do know is who your audience is and what problems you can help them solve.

That’s more than enough information for us to map out a social media strategy that will include an appropriate assortment of the following: blogs, social media profiles and applications, online communities, lead generation capabilities, wikis, RSS subscription options, and more. Oh, and you know the old quip about not being able to be two places at once? It’s wrong.

Public Relations & Audience Generation
Traditional PR is dead—-or nearly so. Fortunately, there are new ways of achieving the same, good old-fashioned results.

Instead of letting you sit there looking pretty (which, pretty as you might be, no longer works), Channel V Media will help you create a content strategy and design initiatives that will draw both media and consumer attention, as well as increase website traffic and overall visibility. Depending on your needs, we’ll design a strategic outreach plan that will target online and traditional media, as well as reach your audiences directly via inbound marketing techniques that give them a reason to come directly to you.

We’ll additionally work with you to integrate the results of our initiatives into your organization’s overall marketing and sales efforts.

Brand Strategy & Consulting
Before you jump into an integrated campaign—or any campaign for that matter—you must discover your brand’s authentic core. This means listening to your brand (or at least the people who know it best—employees, clients, brand loyalists), rather than having a group of “experts” tell you what it is, in order to develop a genuine understanding of your message. This knowledge creates a foundation for all important decisions going forward. And we’re not just talking marketing decisions here; knowing yourself and knowing your brand can lead to decision-making clarity in every aspect of your company, including personnel, culture, marketing, prospecting, and other core decisions.