Let's say you are a B2B company that sells to marketers and small businesses and want to attract new prospects to your website, as well as spread your thought leadership message about inbound marketing.What do you do? Lots of things. You blog, make videos, podcast, do webinars, write ebooks, be active in social media and just generally leverage inbound marketing. As part of this, you can also try to create a viral video on YouTube.
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