Off-Page SEO
Overview
Off-page SEO is the process of optimizing your site for search engines via actors outside your site -- mostly, inbound links. Search engines rank the significance of your web page content by counting the number of other websites that link to you and measuring the quality of those referrers. For example, a high-content website like BBC referring to a blog post that you wrote will enhance your online presence and pull you up higher on Google’s search results. The more users link to your published content, the greater your benefits will get. Therefore, your goal is to produce remarkable and valuable content that people will want to discuss. Such online conversations, referrals and inbound links will allow you to rank well in search engines and get found by future leads.
Step by Step
Utilize your networks
You probably already have a network of partners, organizations, co-workers, customers, and industry professionals who will be happy to refer to your web pages. They might be in some way affiliated with your products and services. Or they might be simply interested in the content you are producing. Now is the time to utilize these existent networks for potential inbound links.
You probably already have a network of partners, organizations, co-workers, customers, and industry professionals who will be happy to refer to your web pages. They might be in some way affiliated with your products and services. Or they might be simply interested in the content you are producing. Now is the time to utilize these existent networks for potential inbound links.
Submit articles
One of the most popular link building campaigns is that of article submissions. Review the directory of article submission sites and consider offering your valuable content to the ones with high Google page rank. Every submission allows you to introduce yourself and share a link to your website. All article submissions are approved before getting uploaded to the databases.
One of the most popular link building campaigns is that of article submissions. Review the directory of article submission sites and consider offering your valuable content to the ones with high Google page rank. Every submission allows you to introduce yourself and share a link to your website. All article submissions are approved before getting uploaded to the databases.
Avoid self-promotion
Blogging, forum participation and other types of commenting provide great opportunities for boosting inbound links. Consider including your company’s website and blog as a signature after the valuable comments that you leave on high-rank pages.
Blogging, forum participation and other types of commenting provide great opportunities for boosting inbound links. Consider including your company’s website and blog as a signature after the valuable comments that you leave on high-rank pages.
In this process try to avoid self-marketing because it acts as an instant turnoff to community members. Your goal is to build networks and develop relationships with people who will refer to your web pages in their online content. This process requires a time investment that will eventually pay off.