Inbound Marketing University

About Howcast

Founded by veterans of Google and YouTube, Howcast Media brings together the personality of user-generated content with the quality of a professional video studio to help consumers learn how-to do everything from the practical (“How to Paint a Wall”), to the unusual (“How to Get Paid for Donating Plasma”), to the entertaining (“How Not to Get Mugged”) at www.howcast.com. With high-quality video content and vibrant user communities organized around specific topic categories, Howcast provides a wealth of opportunities for distribution and advertising partners. Check out recent reviews by The Wall Street Journal and Time Magazine, among others.

Howcast is set apart by our pursuit of the very best video content. We produce our own video content in our New York City studio with cutting-edge directors as well as through the Howcast Emerging Filmmakers Program, which provides emerging filmmakers with the opportunity to gain experience, exposure and a paycheck. We also welcome stellar instructional content from trusted sources like Popular Science, and Home Depot, as well as from some of the best individual video contributors on the web.

The Howcast Team

With offices in New York City and San Francisco, we are building a team of media and technology professionals to maintain and expand our digital presence. We’re proud to offer an environment which prizes creativity and collaboration, recognizes personal achievements, and believes in the potential of our team members.

The Role

Howcast, an online video producer and distributor in the "how-to" category, is looking for a Manager of Search Engine Optimization (SEO) & Research Analytics. This individual will manage all aspects of the company's SEO efforts, including measuring and reporting traffic gains in organic search. This individual will also work closely with members of the senior management team to analyze and exploit site-generated, partner, competitive, and external data. Candidates should have prior experience in these areas, with a demonstrated track record of growing traffic, driving change, setting strategies, and superior execution – all of which have had material impact on the bottom line. Candidates should also have experience in driving organic search traffic from all major search engines. To succeed in this role requires a combination of technical and business savvy, which will enable the ideal candidate to scope the landscape, define a vision and strategy, win acceptance of that strategy, and execute against the approved plan.

Responsibilities

-Full responsibility for white-hat organic (and possibly paid) search, meta-search, search feeds, and a suite of online marketing channel partners.
-Set SEO objectives and strategies.
-Establish and execute centralized SEO strategy across the entire site including:
-develop, document, and implement best practices;
-set milestones and deliver results for well-defined strategies and projects, including the ability to build and update ROI models and perform ad-hoc data inquiries as needed;
-lead development efforts for robust analytics capabilities to closely monitor the effectiveness of all SEO efforts, including site traffic reporting, and work with internal stakeholders to establish a broader vision for web analytics, data sharing, and tools and techniques for driving site performance improvements;
-establish and manage senior relationships with internal, cross functional stakeholders, as well as external stakeholders;
-play the role of leading internal expert, staying on top of cutting-edge search engine trends and practices, evangelizing same to appropriate members of the internal team;
-closely and constantly monitor competitor and related sites to ensure competitive advantages in all of our SEO and SMO initiatives;
-work closely with editorial team to help draft relevant metadata for our content.
-Lead Howcast's efforts to be a data-driven company:
-Track and manage all data related to Howcast performance on howcast.com as well as all other various distribution platforms, combined with any and all relevant information from all other available sources, and extract insights
-Distill into strategic intelligence/recommendations that is digestible and actionable.
-Become expert in all internal available research tools (google analytics, proprietary data dashboard, internal tracking)
-Establish internal and competitive benchmarking
-Provide daily intelligence on what has happened, is happening, what it means, and impact on where the company should go

Requirements

-A minimum of 1-3 years of prior experience in SEO or related work strongly preferred
-Must have solid experience in analyzing and optimizing web sites, including proven ability to optimize websites, images and videos for algorithmic search
-Strong analytical and problem solving skills
-Experience working with online media sites, social networking, social media or community websites with knowledge and understanding of top players
-Ability to utilize existing information and/or create cost-effective yet meaningful methodologies in order to understand trends, attitudes and patterns
-Understanding of SEM campaign optimization, conversion, split testing and ROI
-Excellent presentation and interpersonal communication skills
-Understanding and ability to synthesize and effectively communicate SEO standards and best practices and insights based on research effectively and strategically to company at large (including the ability to translate technical details into language that non-technical people can understand)
-Strong project and people management skills
-Proven ability to work across departments to reach company goals; a real team player
-Ability to inform, educate and engage marketing teams in emerging digital marketing methods
-Bachelor’s Degree required