twitter

Go beyond the 140 characters

If you're a twitter user that is online interacting and exchanging ideas, thoughts and laughs I think you're ready for the next step. And that is, to start adding links (URLs) to your tweets. Sometimes there's more to say or share than what the 140 characters allow. Now, if you're a veteran twitter user you know that it's not a tool to just go on and plug yourself or business every time you tweet. It's about interacting, discussing, and helping others by adding valuable content to the stream. Many social media gurus say a good ratio is 8 to 1.

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How to Run a Twitter Marketing Campaign

Posted January 1st, 2010 by ZimblerMiller
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Planning on how to run a Twitter marketing campaign requires, first, the assumption that you want to run a successful Twitter marketing campaign. You do NOT want to be viewed as a spammer or as an annoying pest.

Thus you must plan a marketing campaign that actually does little selling and more connecting. Why? Because this “laid-back” strategy on Twitter is more likely to get you loyal followers interested in what you have to offer.

Let’s look at an imaginary Twitter marketing campaign scenario:

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Inbound Marketing Specialist

Category: 
Search Marketing
Location: 
Canton, MA
Company: 
EquipNet, Inc.

EquipNet, Inc. manages the transfer and sale of idle and surplus industrial equipment for global manufacturers such as Unilever, Nestle, Eastman Chemical, Merck, and GlaxoSmithKline.  The company runs the largest online MarketPlaceTM in the world for pre-owned manufacturing equipment. www.EquipNet.com

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Here’s Hard Data for Headlines that Spread on Twitter

http://www.copyblogger.com

Dan Zarella, social media guru, did research into various factors surrounding retweets and found a handful of factors that you may want to take into consideration when writing headlines for posts that you hope to share and spread on Twitter.

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Shaxxon's picture
Created by Shaxxon 39 weeks 2 days ago – Made popular 39 weeks 1 day ago
Category: Social Media   Tags:

Tracking Twitter clicks

Posted November 30th, 2009 by kurtOCC
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As discussed in both the Twitter for Business webinar (by hubspot) and the Inbound Marketing book, one of the important things to do with any marketing channel is tracking the effectiveness for generating traffic, leads and conversions.  I was wondering how people are tracking Twitter traffic back to Twitter.

Attorneys Can Create Valuable & Engaging Content on Twitter

Posted November 24th, 2009 by MichaelZukewich
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I love the Verizon Wireless commercial with the father who is outside with his family on the patio and he says aloud as he’s updating his Twitter status, “I’m sitting on the patio.”  Annoyed, his son responds, “I know you’re sitting on the patio!”  What value is the father providing to his followers?  He’s already irritated his son and probably the rest of his community with constant tweets that aren’t engaging.

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STUDY: Most Fortune 100 Companies Don't Get Twitter

http://mashable.com

n August we reported that a large number of Fortune 100 companies have embraced Twitter, but how well are they actually using it? A study released today by Weber Shandwick says the answer is not very well, and that the majority of Fortune 100 companies don’t really get Twitter.

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maiab's picture
Created by maiab 41 weeks 1 day ago – Made popular 41 weeks 23 hours ago
Category: Social Media   Tags:
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Top 10 Reasons Why Online Marketing Dominates Traditional Advertising

http://hightouchweb.com

Online marketing has become the most successful method of advertising for any kind of business during the last decade. It is fast and promotes your business to thousands of potential customers daily. As marketing is a primary factor to a successful business, the internet facilitates this process in a way that will ensure the maximum exposure to what you are offering.

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Kim Kolb's picture
Created by Kim Kolb 41 weeks 3 days ago – Made popular 41 weeks 3 days ago
Category: Marketing Strategy   Tags:
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STATS: Has Twitter Flatlined Just Short of Mainstream?

http://mashable.com

Somewhere around this date, every month, we look at the stats from various web analytics companies, and check how the most important social media and social networking sites are doing. And don’t get us wrong: these stats can be biased (Compete, for example, is US-biased) and they can be wrong (sometimes they will report a fall or decline in traffic even when the reality is quite the opposite).

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Pamela Seiple's picture
Created by Pamela Seiple 42 weeks 3 hours ago – Made popular 42 weeks 2 hours ago
Category: Blogging   Tags:

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