social media

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B2B Content Marketing for SMB Businesses

http://www.findandconvert.com

Many B2B websites are just a “blow-horn” for their products and services with no meaningful calls to action, or limited opportunity to engage (if any). The reality is most B2B prospects want to get to know a business before they call them or fill out a form. They want to check you out first. And, the way to allow them to check you out is through great content! In this podcast interview with Kim Albee, she discusses how she took risk to launch her business through great content.

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Bernie Borges's picture
Created by Bernie Borges 6 weeks 2 days ago – Made popular 6 weeks 22 hours ago
Category: Social Media   Tags:
3

Top 5 Reasons Your Social Media Strategy Can Fail in 2010

http://www.findandconvert.com

There are many reasons your social media strategy can fail in 2010. It doesn’t matter how mainstream social media is without a plan you're likely to fail. This article outlines the top five reasons you can fail; no top down support, no content strategy, no consistency, too much selling, not being human.

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Bernie Borges's picture
Created by Bernie Borges 7 weeks 23 hours ago – Made popular 7 weeks 13 hours ago
Category: Social Media   Tags:

Marketing Communications & Social Media Specialist

Category: 
Social Media
Location: 
Boston
Company: 
Cheng & Tsui

 

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Social Media to promote Blog

Posted January 18th, 2010 by walaaumedia
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I was just watching one of the video classes and it was mentioned to NOT use auto outposting of a blog entry. I have clients who are moving into inbound marketing and Social media at a time when their staff have been cut back and if they need to create good content and then make time to spread the word that the new content exists, that will turn into a barrier to frequency. Is there a problem using the auto outpost to get them started or use it in some circumstances? In what circumstances?

Go beyond the 140 characters

If you're a twitter user that is online interacting and exchanging ideas, thoughts and laughs I think you're ready for the next step. And that is, to start adding links (URLs) to your tweets. Sometimes there's more to say or share than what the 140 characters allow. Now, if you're a veteran twitter user you know that it's not a tool to just go on and plug yourself or business every time you tweet. It's about interacting, discussing, and helping others by adding valuable content to the stream. Many social media gurus say a good ratio is 8 to 1.

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Director of Marketing, TechWeb

Category: 
Search Marketing
Location: 
San Francisco
Company: 
TechWeb, a subsidiary of United Business Media

The goal of the Director of Marketing is to develop event positioning and messaging, create attendee and sales marketing strategies, and develop and execute successful marketing plans based upon a clear understanding of the needs of target audience segments in the Web 2.0, Government 2.0 and Enterprise 2.0 markets.

Specific responsibilities:

 

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How Important is Technorati

Posted January 12th, 2010 by Kim Kolb
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I come to you, my fellow IMU friends in hopes that you can help me solve this huge issue I am having, and it seems others are having, with Technorati.  

I have a blog that I have been trying to get Technorati to claim for sometime now.  You may remember the blog about "Which Blog Software to Use" that I wrote.  I was about to abandon the blog I currently use that is part of the CMS that we use until I realized that it wasn't just my software, as I originally thought, but others were having similar issues.

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9 Ways to Build Better Relationships

http://www.kherize5.com

Looking to build better relationships within your industry or with those you admire? Learn how to and share your experiences.

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Suzanne Vara's picture
Created by Suzanne Vara 8 weeks 2 days ago – Made popular 8 weeks 1 day ago
Category: Social Media   Tags:
3

The Unconventional Marketing of Author Nadine M Rosin

http://www.findandconvert.com

Nadine never had a budget to market her book. She doesn’t have a warehouse of books to send out for promotion. But, Nadine does have a warehouse full of passion. She started her marketing plan with a 3 minute video, which serves as a trailer about the book which she posted on YouTube. Then, she searched for videos on YouTube for “pet memorial” and found people offering tributes to a pet which had recently died...

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4

John Jantsch, Duct Tape Marketing Podcast: A Lesson in Branding

http://www.findandconvert.com

Duct Tape Marketing is both a lesson in branding and a fine example of how small businesses can build very successful marketing plans with offline and online components using a proven approach that has become an overnight success in 25 years. Bernie Borges podcast with John Jansch...founder of Duct Tape Marketing offers a lesson in branding...

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