social media

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Does Humor Have a Place in B2B Marketing?

http://blog2.ecoastsales.com

Discover the pros and cons of using humor in B2B marketing. See how companies are executing campaigns that succeed at not only making you laugh, but also generating leads.

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Ricky Henderson's picture
Created by Ricky Henderson 7 weeks 5 days ago – Made popular 7 weeks 5 days ago
Category: Marketing Strategy   Tags:

Growing Facebook Pages - How???

Posted June 14th, 2010 by Lisa Isbell
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I've got a pretty firm grasp on how to use social media tools in terms of what I want to say and how to tie things together but I have a big dilemma in building traffic to my Facebook page.  I've had tremendous success with my Twitter page, 2100 followers - all organically grown from my <300 tweets.  I am also following <500.  Since virtually every account I see is following nearly the same number of people following them and have put out WAY more tweets, my presence there seems to stand out from the others a little bit so this is happy news.  I'm also ha

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B2B Content Marketing for SMB Businesses

http://www.findandconvert.com

Many B2B websites are just a “blow-horn” for their products and services with no meaningful calls to action, or limited opportunity to engage (if any). The reality is most B2B prospects want to get to know a business before they call them or fill out a form. They want to check you out first. And, the way to allow them to check you out is through great content! In this podcast interview with Kim Albee, she discusses how she took risk to launch her business through great content.

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Bernie Borges's picture
Created by Bernie Borges 31 weeks 3 days ago – Made popular 31 weeks 1 day ago
Category: Social Media   Tags:
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Top 5 Reasons Your Social Media Strategy Can Fail in 2010

http://www.findandconvert.com

There are many reasons your social media strategy can fail in 2010. It doesn’t matter how mainstream social media is without a plan you're likely to fail. This article outlines the top five reasons you can fail; no top down support, no content strategy, no consistency, too much selling, not being human.

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Bernie Borges's picture
Created by Bernie Borges 32 weeks 1 day ago – Made popular 32 weeks 18 hours ago
Category: Social Media   Tags:

Marketing Communications & Social Media Specialist

Category: 
Social Media
Location: 
Boston
Company: 
Cheng & Tsui

 

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Social Media to promote Blog

Posted January 19th, 2010 by walaaumedia
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I was just watching one of the video classes and it was mentioned to NOT use auto outposting of a blog entry. I have clients who are moving into inbound marketing and Social media at a time when their staff have been cut back and if they need to create good content and then make time to spread the word that the new content exists, that will turn into a barrier to frequency. Is there a problem using the auto outpost to get them started or use it in some circumstances? In what circumstances?

Go beyond the 140 characters

If you're a twitter user that is online interacting and exchanging ideas, thoughts and laughs I think you're ready for the next step. And that is, to start adding links (URLs) to your tweets. Sometimes there's more to say or share than what the 140 characters allow. Now, if you're a veteran twitter user you know that it's not a tool to just go on and plug yourself or business every time you tweet. It's about interacting, discussing, and helping others by adding valuable content to the stream. Many social media gurus say a good ratio is 8 to 1.

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Director of Marketing, TechWeb

Category: 
Search Marketing
Location: 
San Francisco
Company: 
TechWeb, a subsidiary of United Business Media

The goal of the Director of Marketing is to develop event positioning and messaging, create attendee and sales marketing strategies, and develop and execute successful marketing plans based upon a clear understanding of the needs of target audience segments in the Web 2.0, Government 2.0 and Enterprise 2.0 markets.

Specific responsibilities:

 

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How Important is Technorati

Posted January 12th, 2010 by Kim Kolb
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I come to you, my fellow IMU friends in hopes that you can help me solve this huge issue I am having, and it seems others are having, with Technorati.  

I have a blog that I have been trying to get Technorati to claim for sometime now.  You may remember the blog about "Which Blog Software to Use" that I wrote.  I was about to abandon the blog I currently use that is part of the CMS that we use until I realized that it wasn't just my software, as I originally thought, but others were having similar issues.

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9 Ways to Build Better Relationships

http://www.kherize5.com

Looking to build better relationships within your industry or with those you admire? Learn how to and share your experiences.

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Suzanne Vara's picture
Created by Suzanne Vara 33 weeks 2 days ago – Made popular 33 weeks 1 day ago
Category: Social Media   Tags:

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