As consumers, I think you’ll agree, prior to making any decision purchase, most of the time, our journey begins with a combination of online search and real world conversations with friends, family and peers. As the Web matures, a greater volume of our attention and focus continues to shift from other mediums to the Web for not only purchase considerations but also for content discovery...

I recently encountered this tweet from Aidan Beanland, a Regional SEO Manager at Yahoo!: When the SEO manager is the last to know about a new site section that’s already live –> big fat FAIL.

This is, unfortunately, such a common occurrence for SEO managers that it should have a name: the Big Surprise (conveniently abbreviated as “BS”). The new site section nobody thought to tell you about.

Individual tweets have already started appearing within Google search results, writes Mike Dobbs of 360i on Mashable. ["Tweets are even appearing on the first page of Google for non-brand searches, like in this example for the query 'pac man tweet.'] Dobbs offers ten tips to better leverage Twitter for link building. In step with Rand Fishkin of seomoz.org, he suggests keyword use anywhere in the tweet's title tag or the first 42 characters, including the account name.

Big brands just may have figured out that one way to cut back is to stop buying as many search ads considering their sites are already likely to show up high in search results.