Discover the pros and cons of using humor in B2B marketing. See how companies are executing campaigns that succeed at not only making you laugh, but also generating leads.
Read more »Does Humor Have a Place in B2B Marketing?
http://blog2.ecoastsales.com –
Category: Marketing Strategy Tags:
Proving ROI for Search-Engine Optimization
http://www.marketingprofs.com –
Search-engine optimization (SEO) provides several return on investment (ROI) measures that can have a positive impact on a company's bottom line far more visibly than most marketing tactics. Yet, despite all the potential and the many SEO success stories, it can still be surprisingly difficult to make a case for investment in this marketing tactic.
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Category: Search Engine Optimization Tags:
Engagement db Financial Value of Social Media
http://impactmarketingzone.com –
Chances are you’re not a big brand and their scale of social media will never be attained by your small business, non-profit, or ministry… This study still applies. The key findings in this study apply to anyone and everyone using social media.
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Category: Social Media Tags:
Video Podcasting Success Metrics
Posted September 2nd, 2009 by prisch
We're a B2B tech company that has just started out in video with a weekly video podcast series (we're huge fans of HubspotTV!). We're posting the videos to our web site and syndicating via TubeMogul to sites like YouTube, Metacafe, etc.
We're going to test this as a content delivery medium til the end of the year. While we're building a modest following, we want to develop success criteria to justify further spend.
How to Make Your Tweets More Useful
http://www.ducttapemarketing.com –
One of the major push backs I get surrounding twitter use for business involves the idea of ROI. It’s a genuine concern and something that can feel very hard to measure for most businesses.
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Category: Social Media Tags:
Social Media Monitoring Tools and their use in proving ROI to clients
Posted June 29th, 2009 by Cecilia Pineda Feret
I was wondering if I could hear about what tools to use for proving ROI to clients who are hesitating investing in Social Media for their businesses.
As an independent consultant, how do we access those tools or convince the client that it's worthwhile paying a fee to monitor?
Thanks! Cecilia Pineda Feret
@pinedaferet
SEO Results: How quickly you get them?
Posted June 16th, 2009 by Alexandre Pelletier
What should be the expectation in terms of how quickly SEO can payoff? I mean, from the moment you start increasing the number of Inbound links & Optimizing your website pages with Keywords, how long should you wait to see tangible results from your efforts?
On the same note, what is a reasonable expectation in terms of traffic growth within the first 6 months? And after 12 months?
I understand it depends of the industry, Keywords, Website, etc… but general guideline would be appreciated.
Buzz Marketing for Technology: No patience for the ROI of Social Media
http://buzzmarketingfortech.blogspot.com –
In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites.
Read more »Category: Social Media Tags:
E-mail spending to grow to $2 billion by 2014
http://www.dmnews.com –
E-mail marketing spending in the US will increase to $2 billion by 2014, which represents almost an 11% year-over-year growth rate, according to a new forecast report by Forrester Research.
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Category: Email Marketing Tags:
3 questions: Consider before launching an alternative search strategy
http://www.dmnews.com –
Search engine marketing is a constantly changing game. In good times, honing campaign elements daily, even hourly, is what helps ensure high volumes of relevant traffic and (ideally) soaring conversion rates.
Read more »Category: Search Engine Optimization Tags: