To realize ROI for your website efforts, you need to actually convert traffic to sales leads. It's not magic, it's a combination of building the right landing page, and then measuring, testing again, and measuring.
Read more »Senior Manager, Audience Marketing
Posted January 13th, 2010 by techweb
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NYC or Framingham, MA
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TechWeb TechWeb has an immediate opening to lead Audience Marketing for TechWeb’s Light Reading portfolio of products and services. This is a new role dedicated to serving and expanding Light Reading’s base of qualified and paid registered users/subscribers, fulfilling client marketing and media programs, and improving audience engagement and results through development and daily use of customer intelligence and analytics.
Read more »So your website is optimized. Now what? Offer Landing Pages
http://www.scholesmarketing.com –
Category: General Marketing Tags:
Generating Leads with Slides
http://www.ducttapemarketing.com –
Slideshare has added a new feature, called LeadShare, that looks very worthy of some testing. Now when you upload your slides you can set-up a LeadShare campaign that allows you to embed a form in your presentations and capture leads of viewers. These LeadShare campaigns can be embedded on other sites too. You have a lot of control over the form and even when in your presentation your prospective lead sees the form.
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Category: Marketing Strategy Tags:
What else can I test … to improve my lead generation rate?
http://www.marketingexperiments.com –
Lead capture forms can be a powerful business driver — if they are relevant to the surrounding content and your prospect’s motivation, and placed intuitively to meet the prospect’s eyepath and sequence of thoughts while viewing your page. Unfortunately, many forms aren’t living up to their potential in these key areas.
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Help with Effective Homepage
Posted September 3rd, 2009 by Daniel Lynton
I'm hoping someone might offer some critiques of the homepage for a new site we've built in the Hubspot CMS:
http://houstonhomehunt.web5.hubspot.com
1. Video: yes or no? We can easily change these out on a regular basis. We would pay for an upgraded animoto license to strip out their branding.
2. Calls to action - are there enough? We have the free passport offer on the left, and the three buttons at the bottom to drive them into our site. (Not crazy about the colored buttons, looking at using small photos instead)
Do You Offer Lead Generation Services?
Posted August 16th, 2009 by Pete Caputa
On Monday, August 17th, the HubSpot Partner Program is presenting a webinar for prospective and current partners.
The topic: "How to Deliver an ROI by Providing Online Lead Generation Services".
B2B Lead Generation Checklist: 22 Success Tips
http://www.sales-lead-insights.com –
Mac McIntosh writes: What do I like best about being a B2B lead generation consultant?
The fun part is I get to work with some of the best people at the best companies in the business.
The rewarding part is I get to see first-hand what works best (and what doesn’t) when it comes to generating, nurturing and identifying the qualified, sales-ready leads that salespeople, reps, resellers and distributors need.
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Category: Marketing Strategy Tags:
Autopsy of a great landing page execution
http://bit.ly –
Learn from the best! Marketo executed a great lead generation program via landing pages. From the first offer to the second and third offer, leads are funnel in a very compelling way.
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Category: Marketing Strategy Tags:
Online lead generation still growing but becoming more competitive
http://econsultancy.com –
Research published by Econsultancy earlier this week has shown that there is a continued trend towards online lead generation at the expense of offline techniques, but methods such as natural search, paid search and email are becoming more competitive.
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Social media's impact on web forms and landing pages
http://blog.startwithalead.com –
More marketers are embracing social media and inbound marketing practices for lead generation. That's a good thing.I’ve written about how you can leverage social media tools like blogs, twitter, LinkedIn, etc. to drive interested visitors to your website or landing pages to register for educational content and other assets. It works.
Read more »Category: General Marketing Tags: