Search marketing should be a top priority for organizations in any industry. But B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs . Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. Therefore, B2B marketers must think a bit differently in terms of target keywords, online content and link building.

In a study conducted by seomoz.org, 37 leaders in search engine optimization voted on factors 5 ways to negatively impact organic rankings
negatively impacting organic search engine rankings. There is a lot of mention made of ways to increase search engine rankings, but far less written about things consciously or inadvertently done to negatively impact rankings.

Let’s discuss a fairly complex and powerful SEO technique that we have been using for years. It’s very effective in helping our clients to rank for their most competitive keywords. That technique is a combination of “SEO Piggybacking” and “Content Silo Development.” While some professional SEOs have heard of one or both of these concepts, it is rare when they are correctly utilized – and even rarer when they are combined.

It turns out the number thirteen is not always an unlucky number. Just to be on the safe side, I'll split this post into two. Part one will certainly give you enough food for thought if you have even the slightest desire for your website to be in overall better health.

There are two types of people in the world of SEO. First, those people that are really good at implementing what they learn. And second, those people that only read about it and they never take action. Which section do you fall under?