There are so many Blogging Platforms today, which is the best and worse?
Read more »Mastering Adwords
Many of us have had the experience of using Google Adwords and fail in our attempt, however we have learned on the road.
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Which Blogging Software to use
Top 10 Reasons Why Online Marketing Dominates Traditional Advertising
Online marketing has become the most successful method of advertising for any kind of business during the last decade. It is fast and promotes your business to thousands of potential customers daily. As marketing is a primary factor to a successful business, the internet facilitates this process in a way that will ensure the maximum exposure to what you are offering.
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Google Social Search Experiment is Live
In the forefront of news reflecting the direction the web is taking — Google has recently announced their experiment, Social Search, is now live for the adventurous type to opt in. Simply head on over to Google Experiments and click “Join this Experiment” to start viewing social search results every time you search.
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Google, Bing Now Index Twitter Tweets
Earlier this month, a friend and I were walking along a Manhattan street when we happened upon a dozen camera crews setting up to film outside a building made to look like a hospital. "I'll take Google, you take Twitter," she said, as we raced to see which Internet site would be the first to tell us what was going on.
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Google, Facebook, Twitter, and Others Talk About Net Neutrality Rules
This week, the FCC is expected to reveal the details of its Net Neutrality plan, which Chairman Julius Genachowski has discussed numerous times over the past month.
Now, a coalition of 23 of the world’s largest Internet and technology companies are formally offering their support for the new rules in a letter to the Chairman, posted to the Open Internet Colaition website.
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A Review of HubSpot's New Book: Inbound Marketing
I reviewed the new book Inbound Marketing: Get Found Using Google, Social Media and Blogs. Even though I haven't read the book yet, it's a "no-brainer" for me to endorse this book because of the credibility of the co-authors, Brian Halligan and Dharmesh Shah. The TOC is enough for me. But, I will read it cover to cover.
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YouTube Integrates Promoted Videos With AdWords
It's easier to launch a Promoted Video campaign: users will now be able to manage their Promoted Videos directly from the AdWords platform.
AdWords is Google’s bread-and-butter ad platform that plenty of brands and businesses already use to place their ads outside of YouTube, so this will help streamline the purchase process. It’s not all about convenience either — advertisers will also be able to use AdWords campaign tools, which are more robust than what YouTube offers.
Read more »How to encourage positive reviews?
With the growing importance of positive reviews in google local search, I'm wondering how to encourage customers to review us online. We're a dry cleaners that is understandably very local in nature. Looking at other similar businesses in our market along with other markets and after speaking to other dry cleaners, it seems that in our industry people tend to only post online when they are upset, but not as much when they are happy.
I'm wondering if there is a way to encourage more positive reviews on sites like citysearch and yelp.
Thank you!
Importance of Keyword Search in Purchasing Decisions
Use Adwords? Check out this analysis that Google commissioned on the importance of Internet search and search advertising in purchasing decisions across a variety of verticals.
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