In part 1 of this series, we examined why a business blog is important and how to build one. After living in the space, deciding on a topic, and building your blog on your domain, it's now time to actually start writing posts and publishing them for everyone to read.

Business blogs are becoming a necessary element of online marketing and inbound marketing campaigns for businesses of all sizes. Our clients frequently have many questions about how to best build, write, publicize, and maximize their own blogs. So, this four part series will cover the basics of Blogging for Business, from the initial build to making sure you're getting the most out of your blog.

The point of the article was that striving for perfection can be counter productive. Quality increases proportionally to quantity. If you write everyday, you will be a better writer than if you only write when you feel ‘inspired’.

I have managed to do pretty well as a blogger. I make my living at it, in fact. But, it has been pretty rare that I actually had search going through my mind when I wrote a post. I have all but ignored SEO and it doesn’t seem to have had a huge negative impact for me.