(A Guest Post by Kelly Diels.) Let’s mash up reality and assume that Dorothy wrote The Wizard of Oz and it is a memoir told through the lens of pharmaceuticals and it is to be published next year.

Take the Marketing 2.0 challenge! It's all about inbound marketing. Think like a publisher and a collaborator. The two pillars are content marketing and relationship building. Social media is a communication channel, not a magic wand. But, without a strategy you’ll fail!

Great article from Jason Cohen of Smart Bear software explaining how a social media presence will soon be as much a requirement for a business as a website was in the late -90s.

This is a followup from the previous copyblogger post, Do Long Blog Posts Scare Away Readers? Both are excellent reading to hone your blog writing skills

An Excerpt: If something sucks, just say it sucks

The late, great David Foster Wallace wrote a wonderful essay about grammar wars (they do exist) in his book Consider the Lobster.

He suggests that the kids who know the big words on the playground are future social misfits. If what we might call “book talk” is your only dialect, you run the risk of alienating anyone who doesn’t communicate in that way. The more dialects you know, the more people you can make a connection with.