Since we’ve been pitted against all sorts of different marketing agencies lately — from PR firms to interactive shops to megalithic advertising agencies — I’ve been thinking about the interplay of these disciplines. How can we help the average corporate marketer distinguish between these puzzle pieces, since Social Media has created such a mash-up of our thinking?

AdVerve is an ad podcast with Bill Green from Make The Logo Bigger and Angela Natividad from AdRants. It covers advertising topics that might make you laugh—or cringe. Each week is be different though because they’re trying things out to keep the format loose and the conversation unscripted.

It’s not a daily ad recap or haven for press releases regarding the latest P&G spot either. Sometimes they’ll have guests, sometimes not.

Use Adwords? Check out this analysis that Google commissioned on the importance of Internet search and search advertising in purchasing decisions across a variety of verticals.

We can all learn a lot from Smart Bear, a very successful software company that started from a tiny bootstrapped startup. Learn how not to market your small agency, or your small business customers.

The Online Publishers Association, the same folks behind a recent industry push for larger, more impactful premium ad units, today released a study that confirms what many of us in the online publishing world have been saying for some time: ads that appear on premium content sites perform far better than ads that appear on portals.