Many traditional, "old media" marketing strategies are still in use: Print advertising, telemarketing, direct mail, tradeshows. How do you integrate old media with new media for best lead generation results?

Nadine never had a budget to market her book. She doesn’t have a warehouse of books to send out for promotion. But, Nadine does have a warehouse full of passion. She started her marketing plan with a 3 minute video, which serves as a trailer about the book which she posted on YouTube. Then, she searched for videos on YouTube for “pet memorial” and found people offering tributes to a pet which had recently died...

The world of business truly is a jungle where the strong thrive and the weak are devoured. From stiff competition to the depressingly-high rate of business failure to economic downturn, the pressures which exert themselves upon us are many. An article of tips and advice to help you and your business survive and thrive...

This post is the first in what could be a series (if you like it) about the art of professional persuasion. Whether it's your boss, client, prospect, co-worker, or website visitor, your success often hinges on the ability to communicate persuasively.

We love examples of companies doing the right things when it comes to leveraging social media for B2B marketing and communications. We are also interested in new high tech company examples being used to represent B2B social media. We are are going to take a look at Autodesk, a CAD software companies that develops many different design software products used by a variety of design professionals.