Remember the days when a small group of airlines dominated, some say monopolized, the skies? The days before names like Richard Branson, Virgin America, Southwest and Jet Blue? The Budget Airline Business-Model allowed small players to not only enter the market, it allowed them to compete, succeed and profit. These same principles can be applied to any business from take-off to flight! Tips and advice...

Great customer service enhances the consumer experience while a few slip ups can destroy your company. Learn which mistakes to avoid.

So you want to learn about marketing? Well, despite the complicated models and terminology that some of the gurus use, it’s actually quite simple. To see what works and why, all you have to do is look to my boy.

A must read for all designers who are interested in thought provoking concepts around the idea of usability, readability and cross media connection. A detailed description of a failed pitch to reinvent a newspaper, to bring web sensibility to print.

Sometimes, we overcomplicate things by being worried about the technology part of it. Twitter and Facebook and blogs and mobile apps aren’t all that fancy. They’re just an unknown, and so people are worrying how they’ll do what they know how to do by other means with these new tools. Yes, it takes some new understanding, but at the end of the day, marketing hasn’t changed a lot. Think about the Four P’s of Marketing...