SEO and social media marketing seem to be perfect partners - with web sites that are built to be easy to search for and find, with an online connection to a virtual community who is engaged in responding to, linking to and creating relevant content. Together, SEO and social media marketing can build a substantial online presence that plays a key role in supporting a company's overall marketing and sales efforts.

Google searchers can now sort by freshness. Are you creating fresh new content on your site every day?

Google rocks when it comes to factual information (finding a company website or wikipedia entry or whatever), but type in "boutique hotel in Hong Kong" or "cheapest flights from Dubai to London" and you will get page after page of spam - spam that has been well optimised to make it to the front page of google search results.

Great SEO - the kind of SEO that can actually build a business by exposing a new company to thousands of targeted customers every day - isn't done after the product launches. It's not even done during the website design

By 2013, search engine marketers will spend an estimated $3.85 billion on optimization programs, an increase of 111.5% from an estimated $1.82 billion in 2009. “Marketers who do search engine optimization within their companies likely choose that option to keep costs down,” eMarketer senior analyst David Hallerman says.

Flickr is a powerful site for images with a lot of authority around it. Learn how to help your images on this site rank in search engines.