While Google continues to dominate in search market share and volume, social media sites are the only properties showing positive growth, according to comScore's numbers comparing May to April.

Quality SEO is presently a significantly undervalued skill set. Since this value proposition is not yet understood by many management team executives, it often lacks the executive support it requires both in terms of financial resources and supporting needed operational changes.

A few weeks ago Red Herring announced its annual Red Herring 100, a list top startups.

The list, which HubSpot and seven of its customers were honored to be included on, is a collection of North America's most promissing up and coming companies. Past winners include Google, Yahoo!, Skype, Netscape, Salesforce.com, and YouTube.

Search engine visibility (and all of the reputational concerns that go with it) are front and center an opportunity for the public relations industry to shine.

Search engine marketing is a constantly changing game. In good times, honing campaign elements daily, even hourly, is what helps ensure high volumes of relevant traffic and (ideally) soaring conversion rates.

Collecting information from your PPC marketing can prove incredibly valuable to your search engine optimization. As you already know, pay-per-click marketing can give you a tremendous amount of information in a very short period of time. What’s even better is that this information can help to direct other marketing campaigns including search engine optimization.

I have managed to do pretty well as a blogger. I make my living at it, in fact. But, it has been pretty rare that I actually had search going through my mind when I wrote a post. I have all but ignored SEO and it doesn’t seem to have had a huge negative impact for me.

Possibly one of the most significant changes to the Google ranking algorithms over the last year are the changes in the way Google will be handling Javascript in the future.
Warning: this does get a little geeky...

Back to my question: if your SEO firm doesn't even provide fundamental PR and marketing services, such as directory listings and link building, why would you choose it to help with social?

Original Title "A Geeky Look & Some Simple Solutions To Achieving First Link Priority & Referential Integrity With WordPress (Or Why WordPress SEO Themes Aren't)"