Many traditional, "old media" marketing strategies are still in use: Print advertising, telemarketing, direct mail, tradeshows. How do you integrate old media with new media for best lead generation results?

Nadine never had a budget to market her book. She doesn’t have a warehouse of books to send out for promotion. But, Nadine does have a warehouse full of passion. She started her marketing plan with a 3 minute video, which serves as a trailer about the book which she posted on YouTube. Then, she searched for videos on YouTube for “pet memorial” and found people offering tributes to a pet which had recently died...

The world of business truly is a jungle where the strong thrive and the weak are devoured. From stiff competition to the depressingly-high rate of business failure to economic downturn, the pressures which exert themselves upon us are many. An article of tips and advice to help you and your business survive and thrive...

This post is the first in what could be a series (if you like it) about the art of professional persuasion. Whether it's your boss, client, prospect, co-worker, or website visitor, your success often hinges on the ability to communicate persuasively.

We love examples of companies doing the right things when it comes to leveraging social media for B2B marketing and communications. We are also interested in new high tech company examples being used to represent B2B social media. We are are going to take a look at Autodesk, a CAD software companies that develops many different design software products used by a variety of design professionals.

There’s a “new” form of online marketing that’s gotten some press over the last year or two. It’s called “behavioral targeting.”

Behavioral targeting is the technique of targeting consumers based on their behavior online, rather than by simply the contents of pages they visit, or demographic attributes of the prospect.

Traditional brick and mortar giants like Best Buy, and especially by pure web companies like Yahoo are utilizing the concept of behavioral targeting.

Here is a presentation that takes an inside look not only at some of the best marketing lessons that this massive cause related effort offers, but also a caution against what is commonly being called "pinkwashing" (corporations using "pink" inauthentically simply to jump on the bandwagon without any real contribution to the cause).

Is inbound marketing a fad, or is it fundamentally changing the way organizations think and market? And, more importantly, does it work? An inside look at one firm's story, and nine tips to make inbound marketing work for your business.

Reciprocating content differs from traditional free content in that it benefits your audience and you at the same time. Additionally, you see the benefits quickly and they keep on coming. And the best part is that all you have to do is find opportunities that are already here.

Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand building buzz that’s garnered by customers spreading the good word to prospects is worth its weight in gold. Some products, services, and experiences naturally produce chatter, but there are certainly things that any company can do to stimulate word of mouth and cash in on the buzz.

Here are five way to get your customers talking about you and your organization.