Many traditional, "old media" marketing strategies are still in use: Print advertising, telemarketing, direct mail, tradeshows. How do you integrate old media with new media for best lead generation results?
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Treat Your Landing Page Visitors Like 5-Year-Olds With ADD
Avoid common mistakes made on landing pages today. Discover best practices and tips to increase conversions on your website.
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The Unconventional Marketing of Author Nadine M Rosin
Nadine never had a budget to market her book. She doesn’t have a warehouse of books to send out for promotion. But, Nadine does have a warehouse full of passion. She started her marketing plan with a 3 minute video, which serves as a trailer about the book which she posted on YouTube. Then, she searched for videos on YouTube for “pet memorial” and found people offering tributes to a pet which had recently died...
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The CEO Hall of Honor: Profiles in Humanity, Courage and Leadership!
In business, it's not just about profit. Take Ross Perot, former CEO of NDS who staged a commando operation to rescue his kidnapped employees during the Islamic Revolution of 1979. And Aaron Feuerstein, CEO of Malden Mills, who used $25 Million of his own money to pay employees while their factory, destroyed by fire, was being rebuilt. This article is about the best the business-world has to offer.
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Survival of the Fittest in the Business-World "Jungle"
The world of business truly is a jungle where the strong thrive and the weak are devoured. From stiff competition to the depressingly-high rate of business failure to economic downturn, the pressures which exert themselves upon us are many. An article of tips and advice to help you and your business survive and thrive...
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John Jantsch, Duct Tape Marketing Podcast: A Lesson in Branding
Duct Tape Marketing is both a lesson in branding and a fine example of how small businesses can build very successful marketing plans with offline and online components using a proven approach that has become an overnight success in 25 years. Bernie Borges podcast with John Jansch...founder of Duct Tape Marketing offers a lesson in branding...
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Persuasion 101: Ask Yes/Yes Questions
This post is the first in what could be a series (if you like it) about the art of professional persuasion. Whether it's your boss, client, prospect, co-worker, or website visitor, your success often hinges on the ability to communicate persuasively.
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B2B Search Marketing: 5 Must-Read Tips
Search marketing should be a top priority for organizations in any industry. But B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs . Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. Therefore, B2B marketers must think a bit differently in terms of target keywords, online content and link building.
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B2B Social Media Example Autodesk: Integrating Products & Social Media
We love examples of companies doing the right things when it comes to leveraging social media for B2B marketing and communications. We are also interested in new high tech company examples being used to represent B2B social media. We are are going to take a look at Autodesk, a CAD software companies that develops many different design software products used by a variety of design professionals.
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Top 10 Reasons Why Online Marketing Dominates Traditional Advertising
Online marketing has become the most successful method of advertising for any kind of business during the last decade. It is fast and promotes your business to thousands of potential customers daily. As marketing is a primary factor to a successful business, the internet facilitates this process in a way that will ensure the maximum exposure to what you are offering.
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Crash Course to Behaviorial Targeting
There’s a “new” form of online marketing that’s gotten some press over the last year or two. It’s called “behavioral targeting.”
Behavioral targeting is the technique of targeting consumers based on their behavior online, rather than by simply the contents of pages they visit, or demographic attributes of the prospect.
Traditional brick and mortar giants like Best Buy, and especially by pure web companies like Yahoo are utilizing the concept of behavioral targeting.
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Stop Building Microsites?
Many brands will use a microsite – a single-purpose li’l website – to serve as a landing page for a new advertising/branding/marketing/social media campaign. This FEELS like it makes sense. Why it might NOT make sense? It’s rare to see a microsite with any real traction.
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9 Marketing Lessons From The Pink Ribbon Breast Cancer Campaign
Here is a presentation that takes an inside look not only at some of the best marketing lessons that this massive cause related effort offers, but also a caution against what is commonly being called "pinkwashing" (corporations using "pink" inauthentically simply to jump on the bandwagon without any real contribution to the cause).
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AOL To Become A Low-Cost Content Machine
The secret project is a new content-management system (CMS) which will make it easier to produce and publish Web content across AOL’s sites and perhaps beyond. It will also help AOL scale up the number of contributors who write articles and produce videos for its numerous media sites well beyond the thousands who are working for it today.
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Does Inbound Marketing Really Work?
Is inbound marketing a fad, or is it fundamentally changing the way organizations think and market? And, more importantly, does it work? An inside look at one firm's story, and nine tips to make inbound marketing work for your business.
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Interview with Brian Halligan on Inbound Marketing
Bernie Borges conducts a podcast interview with Brian Halligan, CEO of HubSpot and co-author of the new book Inbound Marketing. Halligan discusses why now is the time for marketers to embrace inbound marketing.
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How the Authority Rules Report Brought Me 234% More Site Memberships
Reciprocating content differs from traditional free content in that it benefits your audience and you at the same time. Additionally, you see the benefits quickly and they keep on coming. And the best part is that all you have to do is find opportunities that are already here.
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A Review of HubSpot's New Book: Inbound Marketing
I reviewed the new book Inbound Marketing: Get Found Using Google, Social Media and Blogs. Even though I haven't read the book yet, it's a "no-brainer" for me to endorse this book because of the credibility of the co-authors, Brian Halligan and Dharmesh Shah. The TOC is enough for me. But, I will read it cover to cover.
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5 Ways to Get Your Customers Talking
Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand building buzz that’s garnered by customers spreading the good word to prospects is worth its weight in gold. Some products, services, and experiences naturally produce chatter, but there are certainly things that any company can do to stimulate word of mouth and cash in on the buzz.
Here are five way to get your customers talking about you and your organization.
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The Today Show Jumps On Mommy Blogger Bandwagon With TodayMoms
As Mommy bloggers steadily grow in ranks, the segment is beginning to wield more influence in both the blogosphere and on the web as a whole. It’s smart for NBC to try and engage this audience in a meaningful way. The site would be wise to add a few interactive tools for Moms to use as well.
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