Published scoops - General Marketing

4

Tips to Help Your Business Take Off and Soar!

http://jobshuk.com

Remember the days when a small group of airlines dominated, some say monopolized, the skies? The days before names like Richard Branson, Virgin America, Southwest and Jet Blue? The Budget Airline Business-Model allowed small players to not only enter the market, it allowed them to compete, succeed and profit. These same principles can be applied to any business from take-off to flight! Tips and advice...

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yoni67's picture
Created by yoni67 9 weeks 4 days ago – Made popular 9 weeks 4 days ago
Category: General Marketing   Tags:
2

Who Owns Web Analytics? A Framework For Critical Thinking.

http://www.kaushik.net

It is rare for me to work with a organization where the root cause for their faith based decision making (rather than data driven) was not the org structure.

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Pamela Seiple's picture
Created by Pamela Seiple 13 weeks 1 day ago – Made popular 13 weeks 15 hours ago
Category: General Marketing   Tags:
2

15 Customer Service Mistakes to Avoid

http://www.kherize5.com

Great customer service enhances the consumer experience while a few slip ups can destroy your company. Learn which mistakes to avoid.

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Suzanne Vara's picture
Created by Suzanne Vara 15 weeks 6 days ago – Made popular 15 weeks 6 days ago
Category: General Marketing   Tags:
4

Small Business Branding: Tips for Creating a Cool Business Card

http://www.kherize5.com

Business cards are an extension of your brand through your corporate identity. Tips for creating cool printed and online business cards.

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Suzanne Vara's picture
Created by Suzanne Vara 16 weeks 2 days ago – Made popular 16 weeks 1 day ago
Category: General Marketing   Tags:
2

How to Make Monkey with Free

http://www.copyblogger.com

We live in a world of free. If you’re trying to make money, especially online, you might think that would make things difficult...

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Pamela Seiple's picture
Created by Pamela Seiple 17 weeks 3 days ago – Made popular 17 weeks 15 hours ago
Category: General Marketing   Tags:
2

The Future of Marketing

http://www.pr-squared.com

In the future, the Web you know will be based on the Web that knows you.

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Pamela Seiple's picture
Created by Pamela Seiple 17 weeks 16 hours ago – Made popular 17 weeks 15 hours ago
Category: General Marketing   Tags:
2

What My Five-Year-Old Son Taught Me About Marketing

http://www.copyblogger.com

So you want to learn about marketing? Well, despite the complicated models and terminology that some of the gurus use, it’s actually quite simple. To see what works and why, all you have to do is look to my boy.

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Pamela Seiple's picture
Created by Pamela Seiple 17 weeks 16 hours ago – Made popular 17 weeks 15 hours ago
Category: General Marketing   Tags:
2

A must read - Applying usability and redability to print & failing

http://informationarchitects.jp

A must read for all designers who are interested in thought provoking concepts around the idea of usability, readability and cross media connection. A detailed description of a failed pitch to reinvent a newspaper, to bring web sensibility to print.

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jijesh's picture
Created by jijesh 17 weeks 3 days ago – Made popular 17 weeks 1 day ago
Category: General Marketing   Tags:
2

Marketing and How Social Software Aligns

http://www.chrisbrogan.com

Sometimes, we overcomplicate things by being worried about the technology part of it. Twitter and Facebook and blogs and mobile apps aren’t all that fancy. They’re just an unknown, and so people are worrying how they’ll do what they know how to do by other means with these new tools. Yes, it takes some new understanding, but at the end of the day, marketing hasn’t changed a lot. Think about the Four P’s of Marketing...

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Pamela Seiple's picture
Created by Pamela Seiple 17 weeks 3 days ago – Made popular 17 weeks 3 days ago
Category: General Marketing   Tags:
3

The Impacts Of Google’s Social Search

http://www.web-strategist.com

Social search empowers customers over search marketers. With consumers influencing each other in search results, this diminishes the power of traditional search marketing as people can lean on each other. We saw this in PR, journalism, and other industries, this is just a continuing trend.

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maiab's picture
Created by maiab 18 weeks 3 days ago – Made popular 18 weeks 2 days ago
Category: General Marketing   Tags:
2

Make The Robocalls Stop Already!

http://gunst.typepad.com

Are you getting as many robocalls from political candidates as I am? These calls are exempt from the United States National Do Not Call Registry because political groups are excluded from the FTC definition of telemarketer. When the campaigns over, I'll bet that no one even takes the time to check whether the calls are effective or not. They just figure they're a competitive necessity.

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Carole Gunst's picture
Created by Carole Gunst 18 weeks 3 days ago – Made popular 18 weeks 3 days ago
Category: General Marketing   Tags:
2

4 Emerging Trends of the Real-Time Web

http://mashable.com

There is a lot of hype surrounding the real-time web, and much of the feeding frenzy reminds me of the RSS space four years ago — though there is a lot of potential, there is also a lot of noise. How do you navigate through it all and which developments should you be paying attention to? What are the emerging trends for companies and entrepreneurs to watch for? Here are four real-time web trends that I’m tracking.

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Pamela Seiple's picture
Created by Pamela Seiple 18 weeks 6 days ago – Made popular 18 weeks 3 days ago
Category: General Marketing   Tags:
2

ReadWriteWeb's List of Easy Video Aggregation Tools

http://www.readwriteweb.com

When it comes to video discovery, the thrill of the hunt is only really fun when you're viewing more good than bad. You could scour your feeds for entertainment, but the fodder you'll file through is enough to feel like work. With ReadWriteWeb's list of easy video aggregation services you can spend the afternoon curating your corporate videos, scouring for media clips or sharing amusing videos with friends.

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Pamela Seiple's picture
Created by Pamela Seiple 18 weeks 6 days ago – Made popular 18 weeks 3 days ago
Category: General Marketing   Tags:
2

Read "Inbound Marketing" Because The Rules of Marketing Have Changed

http://gunst.typepad.com

The rules of marketing have changed. Thankfully, Hubspot co-founders, Brian Halligan and Dharmesh Shah, have written THE book on inbound marketing which rewrites the rules. With Inbound Marketing, you will be able to: hire the right people, improve your Google rankings, build a blog, grow a community on social media sites, and measure what matters.

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Carole Gunst's picture
Created by Carole Gunst 19 weeks 2 days ago – Made popular 19 weeks 1 day ago
Category: General Marketing   Tags:
3

Three Guys and No Whine

http://www.pullnotpush.com

After growing his family liquor store into a fifty million dollar business, Gary decided to create 'Wine Library TV,' which has skyrocketed him into a superstar status in the world of video podcasting. He is also the author of 'Crush it' where he drives home the idea of finding your passion and getting off your butt and create some content around it.

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Dan Ronken's picture
Created by Dan Ronken 19 weeks 6 days ago – Made popular 19 weeks 3 days ago
Category: General Marketing   Tags:
2

Why you should give away a lot of free stuff

http://www.damniwish.com

Because you never know when someone is going to show it to a friend.Give away samples, handouts, shirts, stickers, toys–everything. Most will never be seen again, but every so often you get a big score.

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Maria Reyes-McDavis's picture
Created by Maria Reyes-McDavis 19 weeks 6 days ago – Made popular 19 weeks 3 days ago
Category: General Marketing   Tags:
2

So your website is optimized. Now what? Offer Landing Pages

http://www.scholesmarketing.com

To realize ROI for your website efforts, you need to actually convert traffic to sales leads. It's not magic, it's a combination of building the right landing page, and then measuring, testing again, and measuring.

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jeffscholes's picture
Created by jeffscholes 20 weeks 17 hours ago – Made popular 20 weeks 15 hours ago
Category: General Marketing   Tags:
2

Who says Internet Advertising is Out? Think Again

http://tech.yahoo.com

After bogging down in the recession, Internet advertising is regaining the momentum that has made it the decade's most disruptive marketing machine.

These signs of an online revival are emerging even while advertising in print and broadcasts remain in a slump that has triggered mass layoffs, pay cuts and other upheaval.

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Lorenzo Myers's picture
Created by Lorenzo Myers 20 weeks 2 days ago – Made popular 20 weeks 1 day ago
Category: General Marketing   Tags:
3

May The Résumé Rest In Peace

http://gunst.typepad.com

Résumé is French for "summary". It's a collection of things that you’ve done in your work life that doesn't really give an indication of your aptitude, your natural talents, or how you'd fit onto a new team. Organizations who still use as a prescreening process are lazy. We all know that the best way to get found is online through the publication of your own good content and through your network. May the résumé rest in peace.

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Carole Gunst's picture
Created by Carole Gunst 20 weeks 2 days ago – Made popular 20 weeks 2 days ago
Category: General Marketing   Tags:
2

Social Media Impacting Accountability on TV | Impact Marketing Zone

http://impactmarketingzone.com

This is a real turn-around in how we watch TV giving us, the public, more say and making our celebrities more accountable It is also giving the ITV show a real sense of the public opinion and what they need to address, put right, do more of, do less of, etc.

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Maria Reyes-McDavis's picture
Created by Maria Reyes-McDavis 20 weeks 5 days ago – Made popular 20 weeks 3 days ago
Category: General Marketing   Tags:

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