Great customer service enhances the consumer experience while a few slip ups can destroy your company. Learn which mistakes to avoid.
Read more »15 Customer Service Mistakes to Avoid
Category: General Marketing Tags:
6 Ways to Use Ning for Business
There is an almost overwhelming number of options on the social web for businesses to create and participate in communities. You hear a lot about Facebook Fan Pages, Twitter (Twitter) communities, and even LinkedIn Groups; but businesses have another option when looking to build a community online that’s often overlooked despite having nearly 40 million users: Ning.
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STUDY: Most Fortune 100 Companies Don't Get Twitter
n August we reported that a large number of Fortune 100 companies have embraced Twitter, but how well are they actually using it? A study released today by Weber Shandwick says the answer is not very well, and that the majority of Fortune 100 companies don’t really get Twitter.
Read more »Small Business Branding: Tips for Creating a Cool Business Card
Business cards are an extension of your brand through your corporate identity. Tips for creating cool printed and online business cards.
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The 7 Harsh Realities of Social Media Marketing
In honor of Dan Kennedy, who sometimes styles himself as the “Professor of Harsh Reality,” I thought I’d talk today about some of the not-so-kumbaya aspects of social media marketing.
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Top 10 Reasons Why Online Marketing Dominates Traditional Advertising
Online marketing has become the most successful method of advertising for any kind of business during the last decade. It is fast and promotes your business to thousands of potential customers daily. As marketing is a primary factor to a successful business, the internet facilitates this process in a way that will ensure the maximum exposure to what you are offering.
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Crash Course to Behaviorial Targeting
There’s a “new” form of online marketing that’s gotten some press over the last year or two. It’s called “behavioral targeting.”
Behavioral targeting is the technique of targeting consumers based on their behavior online, rather than by simply the contents of pages they visit, or demographic attributes of the prospect.
Traditional brick and mortar giants like Best Buy, and especially by pure web companies like Yahoo are utilizing the concept of behavioral targeting.
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Rumors of the Death of the Death of Blogs are Greatly Exaggerated
While there has been much discussion about the relevance and even demise of blogs as the statusphere and micro updates gained traction in addition to earning prominence in the mainstream spotlight, the reality is that blogs are a vital ingredient to the media ecosystem. Released as a five-part series, Technorati provided a looking glass into the blogosphere and revealed the true shape and promise of this important medium.
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Terrific New Social Media Research Study for Small Businesses
If you’ve been dragging your feet on social media, it’s time to take both of those feet and jump right in. The just released study on business use of social media from the folks at Business.com is must reading for content marketers who are active, tentative or hesitant about social media.
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What My Five-Year-Old Son Taught Me About Marketing
So you want to learn about marketing? Well, despite the complicated models and terminology that some of the gurus use, it’s actually quite simple. To see what works and why, all you have to do is look to my boy.
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